What Is Ecommerce Website & How to Get Started (2020 guide)?

What Is Ecommerce Website & How to Get Started (2020 guide)?

Saturday, September 26, 2020 (MDT)

As the internet have become widespread, ecommerce sites have completely changed the way people shop, and sell products and/or services. The ecommerce industry is constantly expanding. It is estimated that there are more than 20 million ecommerce websites in 2020. Additionally, experts project that by 2025, the global e-commerce market will be worth more than $24 trillion

Define Ecommerce: E-commerce (electronic commerce) is the activity of buying or selling goods or services over the internet.

Before starting an ecommerce business, first, you will need to familiarize yourself with the four different types of ecommerce business models. This will help you to identify which ecommerce platform your business model's needs.

Different Types of Ecommerce Business Models

There are four main types of ecommerce business models that can describe all transactions between consumers and business.

1. Business to Consumer (B2C)

   Business to consumer refers to the process of selling products or services directly between a business and a consumer. (e.g. You buy a t-shirt from Amazon)

2. Business to Business (B2B)

   Business to business refers to the process of selling products or services directly between two business. (e.g. A marketing company sells marketing services to other business)

3. Consumer to Consumer (C2C)

   Consumer to consumer business connects and allows consumers to sell goods and services. (e.g. selling your t-shirt on eBay)

4. Consumer to Business (C2B)

   Consumer to business allows consumers to sell goods and services to a business or organization. (e.g. Hiring a freelancer)

Once you identify which ecommerce business model that best describe your business, it's time to set up your online business.

Custom Ecommerce Web Design

The secret, to a successful ecommerce website, is high volume traffic. The more victors your website gets, the more sales you can convert.

What is an ecommerce website? An ecommerce website, is a website where a seller, would sell a good or service to consumers online.

A custom ecommerce website is a fully custom website, custom designed for your business and brand, to promote and sell your products and services. Payments, can be received online, through your website, and deposited directly into your bank account.

Advantages of Custom Ecommerce website

Whether you're looking to run Google ads, or achieve top ranks in SEO, your website, represents your brand and is the basis of all your online transactions. A fully custom ecommerce website allows you stand out, and optimize your website specifically for your targeted audience.

Another advantage of a custom ecommerce website is that your website, is yours. No subscriptions, commitments, or licensing needed. By hiring the right web design company, having a custom designed ecommerce website is a much cheaper option in the long run.

How to increase your online sales

To increase your sales, you will need a converting website, and a high volume of traffic. To increase your website traffic, there are 2 primary methods:

1. Advertising

   To increase your website traffic, you can advertise your products or services with search engines, or social media. Advertising allows you to drive traffic quickly to your website, at a certain cost. The disadvantage to advertising is that it can get expensive on the long run.

2. Search Engine Optimization (SEO)

   Depending on your industry, targeted audience and keywords, SEO is a slow and long term process, that can greatly transform your business. If your website ranks #1 on google, for a high traffic search keyword, this will transform your business, and remove the need of advertising as your website, will organically gain traffic through search engine channels.